Virgin Media customers with Sky Movies or Sky Sports subscriptions can now log in to the Sky Movies and Sky Sports apps for iPad, iPhone and iPod touch and watch their Sky Movies and Sky Sports channels online using their Virgin Media accounts.
Virgin Media customers can now take their Sky Sports channels on the go and access Sky's rich sports data and analysis services for the first time.
Highlights for sports lovers include Sky Sport's cutting edge second screen functions, including alternating F1 driver camera views, ball-by-ball Hawk-Eye data feeds for cricket fans and player action heat maps for football fans and much more on the Sky Sports iPad app.
Customers with Sky Movies subscriptions can view all 11 Sky Movies channels live and watch over 800 films on demand, via their iPad, iPhone or iPod touch, or on the Sky Movies website. Virgin Media customers can also benefit from Sky Movies cinema finder tool for new releases, and can add upcoming screenings to their personal calendars at the touch of a button, read expert reviews and watch the latest trailers.
Scott Kewley, director of digital entertainment, Virgin Media added: "With the most sports channels, better deals and now more ways to enjoy Sky content we're cementing our position as the home of sport on TV, at home or on the go."
The news comes after Virgin Media became the most comprehensive provider of top sports TV in the UK, by adding Sky Sports 3 HD, Sky Sports 4 HD and Sky Sports F1 HD to its channel list, which also includes BT Sport, with Sky Sports 5 and Sky Sports 5 HD available from launch on August 12th.
Virgin Media is also shaking up the sports TV market offering unprecedented savings on Sky Sports, with its Season Ticket offering ten months access to all six Sky Sports channels for £150 upfront, giving customers a 40% saving compared to paying via a monthly subscription.
* Virgin Media's Season Ticket is available until the end of football transfer window at the end of August.
* The Virgin Media Season Ticket cannot be taken in conjunction with any other offer. Available until 1st September 2014, 12 month Big Bundle contract or re-contract applies. Sky Sports in HD is available with Virgin Media for £7 a month.
Both Sky Movies and Sky Sports apps require a 3G, 4G or WiFi connection, users may incur data charges when connecting via 3G or 4G.
View all of the 2014/15 Premier League fixtures being shown on Virgin Media using our football fixture generator.