Huawei Unveils the HUAWEI Mate 10 and HUAWEI Mate 10 Pro

Tags: Huawei, ARM, Google (NASDAQ:GOOG)

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Introducing the next era of mobile: Smartphones with the world's first Kirin AI processor deliver a faster, more customised mobile experience

MUNICH – October 16, 2017 – Today in Munich, Huawei announced the HUAWEI Mate 10 Series, introducing the world to its new range of AI-enabled smartphones.  

The HUAWEI Mate 10, HUAWEI Mate 10 Pro and PORSCHE DESIGN HUAWEI Mate 10 are breakthrough AI devices that combine innovative hardware, the Kirin 970 chipset and EMUI 8.0.  Building on the success of its predecessor, the Huawei Mate 9, the new products will offer product performance, long-lasting battery life and new Leica Dual Camera technology all in a sleek, compact, design. 

As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance the user experience; provide valuable services and improve product performance,” said Richard Yu, CEO, Huawei Consumer Business Group. “The HUAWEI Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit, launching a new era of intelligent smartphones.”

Key features include:

  • Kirin 970, the world’s first AI processor for smartphones with a dedicated Neural Network Processing Unit (NPU) meaning the phone thinks and learns like the human brain;
  • A 3D Glass Body with a barely-there-bezel, HUAWEI FullView Display and HDR10 supported technology for intensely vivid and brighter colours, clarity and depth regardless of streaming platform;
  • TÜV Fast-Charge Safety Certified HUAWEI SuperCharge and 4000 mAh battery with AI-powered Battery Management (the only manufacturer to receive this certification meaning charging is not only fast, but also safe);  
  • New Leica Dual Camera with SUMMILUX-H lenses, with both featuring an aperture of f/1.6, and intelligent photography including AI-powered Real-Time Scene and Object Recognition and AI-powered Bokeh Effect meaning the camera intelligently detects the right mode for the scene being photographed;
  • An all-new, simplified EMUI 8.0 based on Android™ 8.0 combining the best from Huawei and the latest from Android.

Not Just a Smartphone: An intelligent Machine

The HUAWEI Mate 10 and HUAWEI Mate 10 Pro are first devices powered by the new Kirin 970 processor which changes the phone from just ‘smart’ to ‘intelligent’ leveraging AI technology for a faster, more customised mobile experience. The Kirin 970 chip is built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex CPU, a first-to-market Mali G72 12-core GPU and the first NPU designed specifically for a mobile device. The Kirin 970 also has a new dual ISP for AI-powered intelligent photography. 

The specialised NPU, combined with Huawei’s innovative HiAI mobile computing platform, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores. ¹ The HUAWEI Mate 10 Series is also the world’s fastest smartphone which supports super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections.

By combining individual and collective intelligence with on-device AI powered by the Kirin 970, the new HUAWEI Mate Series delivers real-time responses, including AI-powered Real-Time Scene and Object Recognition and an AI Accelerated Translator. Kirin 970 is an open, mobile AI computing platform for third parties to create new and imaginative AI applications.

Sleek Design for New Levels of Sophistication and Comfort

Featuring an all-new HUAWEI FullView Display, the HUAWEI Mate 10 boasts a stunning 5.9-inch screen with a 16:9 display, a barely-there-bezel and HDR10 to support vivid colours. The larger 6-inch HUAWEI Mate 10 Pro also features an 18:9 OLED display, high screen-to-body ratio and HDR10 for dynamic video viewing.

These iconic devices feature a 3D Glass Body, which is beautifully and symmetrically curved on all four sides for an ergonomic hold with a reflective band design on the back to highlight the New Leica Dual Camera. Designed with everyday functionality in mind, the HUAWEI Mate 10 Pro is also IP67 water and dust resistant.

Enter a new era with Leica Dual Camera and AI-powered Battery Management

Huawei has again partnered with iconic camera brand Leica to co-engineer the dual lens camera for the HUAWEI Mate 10 and HUAWEI Mate 10 Pro. They combine 12-megapixel RGB + 20-megapixel monochrome sensors, Optical Image Stabilisation (OIS), dual lenses with the world’s largest aperture of f/1.6, AI-powered Bokeh Effect and AI-powered Digital Zoom. New AI-powered Real-Time Scene and Object Recognition, which automatically chooses camera settings based on the object and scene, supports an advanced AI-powered Digital Zoom function with AI Motion Detection for clearer and sharper pictures.

To keep users connected, the HUAWEI Mate 10 and HUAWEI Mate 10 Pro features a 4000 mAh high-density battery with a smart battery management system that understands user behaviour and intelligently allocates resources to maximise battery life. It supports 4.5V / 5A low-voltage fast charging, powering the device from 1 percent to 20 percent in just 10 minutes, and 1 percent to 58 percent in 30 minutes. ² Additionally, HUAWEI SuperCharge is the world’s first fast charging technology to receive TÜV Fast-Charge Safety Certification, ensuring safe end-to-end charging. 

The HUAWEI Mate 10 and HUAWEI Mate 10 Pro with Huawei’s all-new EMUI 8.0 powered by Android™ 8.0. Features include; an AI Engine to leverage the capabilities of the Kirin 970; an AI Accelerated translator to deliver faster and more accurate interactive translation; an easy projection feature to connect the new Huawei Mate Series to a larger screen; support for a full desktop experience – to either mirror or extend the smartphone display like a PC.

Pair the Mate 10 with all-new accessories

Launched with three HUAWEI Mate 10 accessories the EnVizion 360 Camera, SuperCharge™ Power Bank, and Smart Scale .

  • The EnVizion 360 Camera to shoot 5K photos and 360-degree 2K videos with multiple viewing modes for users to share across their social media channels.
  • Huawei’s SuperCharge™ Power Bank which supports a 4.5V / 5A low-voltage fast charge.
  • The Smart Scale that can monitor and analyse health information such as body fat percentage and Body Mass Index through a mobile app.

Pricing and Availability

The new HUAWEI Mate 10 will be available from late October in countries including Mexico, Spain and UAE. The HUAWEI Mate 10 Pro will then be available from mid-November in more than two dozen countries, including France, Germany, Italy, Japan, Poland, Thailand, Ireland and the UK. The PORSCHE DESIGN HUAWEI Mate 10 will also be available will also be available from mid-November.




Europe Price


HUAWEI Mate 10

64GB + 4GB 


Late October 2017

HUAWEI Mate 10 Pro



Mid-November 2017


256GB + 6GB


Mid-November 2017


For more information, please visit:  

¹Based on Huawei’s laboratory testing results.

²Based on Huawei laboratory testing results. In the test, the device was charged from 1 percent battery with the display off, through the HUAWEI SuperCharge charger and cable, in an environment with a 4G network, 25°C temperature, and relatively humidity of 45-80 percent.

About Huawei Consumer BG

Huawei's products and services are available in more than 170 countries, and are used by a third of the world's population, ranking third in the world in mobile phone shipments in 2015. Fifteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei's Consumer BG is one of Huawei's three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei's global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.