PRESS RELEASE
Berlin, 5 - 10 September 2014
Hall 3.2 - Stand 201
Haier, the world's number one Major Appliances brand for five years running*, announces the launch of five new Android smartphones at IFA 2014. Sleek, ultra-slim and lightweight, the latest HaierPhones boast many impressive features, including 4G, DTS sound, multi-core processors, dual-SIM functionality, and high-resolution cameras. On-site at IFA 2014, Haier will demonstrate the efficient and innovative devices, set for release across Europe.
HaierPhone W970: Ultra-slim with super large 6'' HD screens
With a depth of just 7.7 mm, the HaierPhone W970 is the slimmest model in the range. Its large 6.0'' HD IPS OGS screen is made for optimum video viewing, with any content or definition smoothly supported by a quad-core processor. An extra-powerful 13MP camera with autofocus and flash is perfect for capturing special moments in HD, optimised with natural colours and deep contrasts on the amazing screen. You will not have to worry about memory capacity thanks to a 16GB internal memory.
HaierPhone W970 is powered by Android 4.4, one of the latest Android operating systems. Double-micdesign allows for a crystal clear conversation at all times, counteracting background noise.
HaierPhone W970 is available in Europe now with an average retail price of 199 euros.
HaierPhone L701 & HaierPhone L901: Colourful 4G Cat4 Series
The LTE Quad-core series smartphone supports LTE-FDD, WCDMA, and GSM Quad-band frequency, which dramatically increase the capacity and bring connection speed up to a lightning-fast 150Mbps (category 4).
The HaierPhone L701 has a 4.5'' IPS screen for better contrasts, natural colours and a wider viewing angle. This model is available in a choice of attractive colours, which fit perfectly with its ultra-slim 9.7 mm body. A 5MP autofocus camera with flash ensures an impressive photo quality. The trendy and affordable HaierPhone L701 will certainly appeal to young consumers.
The HaierPhone L901 has a 5'' IPS HD screen and 8MP autofocus camera with flash. This model also has an ultra-slim 8.9 mm design. This new 4G phone is equipped with Digital Theater System (DTS) for virtual surround sound.
HaierPhone L701 will be available in Europe in Q4 2014 with an average retail price of 129 euros.
HaierPhone L901 will be available in Europe in September 2014 with an average retail price of 179 euros.
HaierPhone W861: Luxury sound comfort and Dual Carrier H+
Equipped with a Qualcomm 8212 Quad-core processor, the HaierPhone W861 runs smartphone applications and Internet browsers incredibly fast with 42Mbps/11Mbps dual carrier HSPA+. It is powered by Android 4.4, one of the latest Android OS versions. Clear and detailed images are guaranteed thanks to a 5'' HD IPS OGS screen: natural colour rendition, deep contrasts, and wide viewing angle for a lasting visual impact. Digital Theater System (DTS) allows a virtual surround sound to be heard around the phone.
Photo quality is equally impressive with an integrated 8MP autofocus rear camera with flash. An ultra-slim design (8.6mm) ensures that this large-screen smartphone remains discreet and pocket-sized.
HaierPhone W861 will be available in Europe in October 2014 with an average retail price of 149 euros.
HaierPhone E-ZY A6: The first ever Easy Smartphone
This first ever specially designed Easy smartphone is equipped with a simple UI interface, large font size and practical preinstalled applications, making it straightforward for all to use the device, including smartphone beginners. If you shake the phone, the operating reminder will appear to guide you at any time. The loud sound and hearing-aid compatibility makes it a perfect choice for the hard of hearing. Texting is simple with the use of a capacitive stylus while charging station lights make it easy to locate the device even in the middle of the night. An SOS button on the back of the phone can be activated to request help immediately at any time in an emergency.
HaierPhone A6 will be available in Europe in October 2014 with an average retail price of 99 euros.
* with 9.7% retail volume share in 2013 (source: Euromonitor International Limited 2013).
About Haier:
The Haier Group is the world's No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 143,330 sales outlets and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier's global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.
For more information: www.haier.com/uk.
