Wii proves to be a hit at the Oscars

by Steven Williamson on 25 February 2008, 09:43

Tags: Nintendo Wii, Nintendo (TYO:7974), Wii

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Must have cost them an arm and a leg

This year the Oscars wasn't just about the sparkly dresses, tearful speeches and the recognition of professionals in the film industry, Nintendo also made a brief impact, cleverly taking advantage of the show's global audience to advertise Wii.

Following an ad break, the camera panned back on stage to catch the show's host Jon Stewart enjoying playing a spot of Wii Sport's Tennis on the big screen. Now, that's what I call advertising...



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