What else has Nintendo got up its wizard-like sleeve?
Not content with today's strong sales of the Wii console, Nintendo President Satoru Iwata. believes that the company needs to look to tomorrow and to do much more if it's to keep hold of its fan base.Satoru Iwata is acutely aware that Wii could have peaked too soon and thus is devising a strategy to keep gamers keen.
"...even though they are appreciating our offers today, will get tired of them if we cannot provide them with new proposals before they get tired of them. If we can provide them with new surprises, they will continue to support Nintendo for longer, and if not, they will say in the near future, ‘That was Nintendo's peak.' So, we want to make sure we will do our job right," he told Develop Magazine.
Part of the potential problem could be that other companies are now producing wireless motion sensing peripherals, so Wii's unique feature may well become the norm. Nevertheless, Iwata believes that it's the games that make Wii stand out above the rest and he's keen to focus on that particular area to keep consumers happy.
"We are not concerned about what other companies may do but rather more concerned with presenting them with new ideas to our customers based on the prospect that our existing customers will surely get tired of the plays enabled by Wii Remote if we do not try to improve the experience. In other words, what matters to us is whether or not we can continue to constantly create and offer new surprises one after another, "
The initial excitement of playing Wii Sports soon disappeared for me as my Wii gathered dust waiting for a killer title to be released. So far we've had Legend of Zelda, Super Smash Bros Brawl, Super Mario Galaxy and more recently Mario Kart Wii and Wii Fit, but unless Nintendo continue to churn out these AAA titles people are soon going to get bored with waving their Wii mote to the tune of sub-standard games.
Iwata is right, Nintendo need to keep its thinking-cap firmly on its head.
Source :: Develop
