Microsoft gets back in the mobile game

by Scott Bicheno on 15 February 2010, 16:47

Tags: Microsoft (NASDAQ:MSFT)

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Bringing it all together

Microsoft also has buy-in from most of the big operators, including Orange, T-Mobile, Vodafone and O2/Telefonica. Microsoft also clearly expects WP7 to be used on a wide variety of different form factors - including mini notebooks - which we think will make the issue of full Windows not supporting the ARM instruction set irrelevant.

It addressed the main reason people want Windows support on ARM - Office apps - by devoting one of its five ‘hubs' to productivity, which seems to allow the use of most Office apps. "It's completely consistent with Office 2010," said Belfiore.

While WP7 remains a Powerpoint presentation for now, it's hard not to feel that Microaoft has managed to confound most people's expectations and deliver a game-changer here. Offerings from Apple, Google and possible Intel/Nokia will still remain worthy adversaries, but Microsoft has really given them something to think about.

By having the corporate humility to realise it had to start from scratch, by making its easier for end-users to access all their Microsoft stuff on a handheld device, and by securing the support of most of the major OEMs and operators - as well as the biggest chip-maker - Microsoft is now in a much stronger position in the mobile space than it was yesterday.

 

Click for more coverage from the 2010 Mobile World Congress

 



HEXUS Forums :: 10 Comments

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Ah dear old microsoft…. Oh wait, it looks like theres money in them thar hills……..

Worst case scenario it makes a truely stunning phone OS, that ties in with cloud office stuff for the bizz users, games with xbox for the kiddies and it dominates the market, pushing apple to its normal 1% market share.

Then they get lazy and rest on their lorrals and nothing happens for 15 years.

Oh wait, replace apple with palm, and its a history lesson.
Every company has it's ups and downs… not many tech companies are solidly excellent over 10, 20 or 30 years everyone turns out a stinker or gets put behind by an unexpectedly good competitor sometime or another. It's good to see them bounce back, keep the market competitive and the drive to innovate high.
7 months off isn't it? meh. everything will have changed again by then
MadduckUK
7 months off isn't it? meh. everything will have changed again by then

Really? What's the other game-changer? Android and iPhone are just improving incrementally now.
dangel
Really? What's the other game-changer? Android and iPhone are just improving incrementally now.

not seen the HTC desire/legend launch vid today? the new sense is more than incremental - and that will continue