Karlsbad, Germany (May 19, 2009) — Nero, creators of liquid media technology, recognizes that today’s consumers are producing and enjoying more digital content than ever before and with this growing library of content come new challenges. The launch of the new Nero BackItUp & Burn product gives even the most non-technical user a powerful solution for burning, restoration, recovery and syncing needs. With the release of this innovative new software, consumers can protect their content by doing scheduled backups; burn discs and share music, videos and data files; backup files to online storage; sync files and folders; and recover lost information from damaged or scratched media – all accomplished through an easy-to-use interface. This low cost, yet comprehensive offering empowers consumers to take control and secure their digital assets. By solving the highly specific digital content needs of today’s diverse digital consumers, Nero BackItUp & Burn is making liquid content distribution, anytime, anywhere a reality.
“To date, the available solutions for backup, burning or recovery have been created with more technical users in mind,” said Kurt Scherf, vice president and principal analyst with Parks Associates. “Consumers who have turned towards all-inclusive suite offerings are presented with an array of options, but the average user is not looking for a full digital toolset. Point products aren’t guaranteed to work together. Non-technical users are looking for easy ways to solve immediate problems – how do I burn data to DVD or Blu-ray? How do I recover data that seems ‘lost’? Is there a way to securely and automatically backup my important information?”
Nero BackItUp & Burn is the only product available on the market today that gives consumers high performance burning, backup, synchronization and recovery functionality without cumbersome additional tools or the need to buy separate software components. The product has a small footprint, freeing up valuable space for other games and programs. Its easy-to-use interface was built from the ground up based on the results of consumer surveys and feedback on forums such as MyNero. Created on the Windows Presentation Foundation (WPF), it ensures that consumers familiar with applications such as Microsoft Outlook® will be immediately comfortable with the navigation and ribbon-style menus.
