AMD has already cut Radeon RX 5700 series pricing says report

by Mark Tyson on 5 July 2019, 11:31

Tags: AMD (NYSE:AMD), NVIDIA (NASDAQ:NVDA)

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In the HEXUS review of the Nvidia GeForce RTX 2060 Super and RTX 2070 Super on Tuesday, the editor made special note of Nvidia's launch and release timings. The Super series was summed up as a pre-emptive strike on AMD, to deliberately upstage it days before the launch of the first Navi-GPU powered graphics cards for consumers. Furthermore, the editor thought Nvidia's move implied that it "has plenty of firepower left in the Turing cannon".

Of course Nvidia, like anyone interested in PC tech, had known about AMD's graphics card launch intentions (roughly) for months, so had plenty of time to get ready. Today however there is some news which m if correct shows AMD will be reacting quickly to the Nvidia Super threat, from day 1 of the Radeon RX 5700 series availability.

VideoCardz reports that AMD has made unprecedented price cuts to its upcoming graphics cards ahead of the hard launch. It says two sources have confirmed the figures, the changes, as bullet pointed below:

  • RX 5700 XT 50th Anniversary: was $499, NOW $449
  • RX 5700 XT: was $449, NOW $399
  • RX 5700: was $379, NOW $349

As one ponders these pre-availability price cuts I have read and seen some evidence recently that AMD did another thing last-minute ahead of Computex. PCGamesN says the AMD RX 5700 XT was originally named the RX 690 and we should have been hearing about the imminent hard launch of the RX 600 Series now. However, at the last minute AMD chose to celebrate its 50th and conjure up a bigger number that Nvidia 20-series branding. I've also read that AMD decided to up its pricing too - following the going rate pricing strategy.

With regard to pricing, and how much AMD can slice off the price of its Radeon RX 5700 series and stay profitable, the Bits And Chips Twitter has some interesting posts to share. Here, for example, it asserts that AMD's (Navi 10) 7mn wafer cost is "40 per cent more expensive than a 16/12nm wafer, and 7nm is about 60 per cent more dense than 12/16nm". Thus it says that "AMD can do a good job - by a commercial point of view - with NAVI 10." Earlier this week, Bits and Chips noted that "to counter attack Navi (251 mm2), Nvidia has to use TU104 (545mm2) instead of TU106 (445 mm2) in the RTX2070 Super, at almost the same prices".

Early AMD Radeon RX 5700 and RX 5700 XT review leak

In another VideoCardz report, graphs and charts from a prematurely released review of the AMD Radeon RX 5700 and RX 5700 XT have been shared. Apparently, Polish tech site Benchmark.PL (review link currently dead) shared this rather too early.

The charts have been taken down by the original Polish source but of course various sites have captured them for posterity, or at least until some bigger name sites publish more detailed reviews in the coming days. Above I've shares some of the 1440p gaming graphs, and below I've embedded the full system power consumption chart. Rest assured, HEXUS will publish a thorough review of any new AMD GPUs as soon as is permitted.

Please take the above leaks with a pinch of salt, as usual.



HEXUS Forums :: 17 Comments

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So 5700XT is priced like 2060 Super, and 5700 goes against 2060?

Is this because 5800 (XT) will go against 2070 series and 5900(XT) will go against 2080 series?

Let the price war start (the only kind of war that I like)
darcotech
So 5700XT is priced like 2060 Super, and 5700 goes against 2060?

Is this because 5800 (XT) will go against 2070 series and 5900(XT) will go against 2080 series?

Let the price war start (the only kind of war that I like)

Of course, I am joking about AMD Radeon 5800 and 5900 series. Not true
I need the reviews because it makes me scream that this “new GPU” is slower in some cases than a 590/580. Unless this really is middle of the stack GPU from AMD then that would make sense.
So they've achieved price parity with the Vega 64 & 56 launch prices, IIRC. That's a good start.

It still doesn't change these being mid-range GPUs launching at high-end prices, however.
The review from Benchmark.PL was using some very hit and miss drivers by all accounts, so be excited to see the results come 7/7. I know models have already been sent out to reviewers - one leaked breakdown from HardwareCanucks was released on YouTube a week ago.

If the price cuts are truth then they're a vastly more appealing proposition - doesn't remove the fact that the market is skewed since the mining ‘boom’ though.