Microsoft Windows 10 launch celebrations in 13 world cities

by Mark Tyson on 14 July 2015, 10:01

Tags: Microsoft (NASDAQ:MSFT), Windows 10

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Microsoft's Yusuf Mehdi has outlined the software giant's launch celebration plans for Windows 10, on the official Windows Blog. Of course regular HEXUS readers will know that Windows 10 launches on 29th July and most will never go to an event or even a retailer to get that upgrade – it will be downloaded/queued by your current Windows OS installation and start to upgrade your system after the launch date.

London included

Mehdi says that to celebrate Windows 10 launch and the work of its Insider community there will be special events in 13 cities around the world. Rather than a single spectacular, Microsoft will hold celebrations in Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, São Paulo, and New York City. We are told that at the special events Windows fans will be able to get hands-on Windows 10 system opportunities, see experiential demos, enjoy entertainment and have opportunities to meet the Windows team. Microsoft Stores in the US, Canada and Puerto Rico will also host celebrations with prizes, giveaways and more

The Windows 10 launch will coincide with Microsoft's UpgradeYourWorld initiative. The firm will be making a $10 million cash investment to support missions and promote causes of 10 global and 100 local non-profit organisations.

Microsoft at IFA

IFA has announced that Microsoft's Nick Parker, corporate vice president, OEM Division will be delivering a keynote at IFA 2015 in Berlin. The keynote is entitled 'Windows 10 Lights up New Devices,' and we will see a wide range of Windows devices on show – but smartphones are conspicuous for not being mentioned. Microsoft's keynote is scheduled for Friday, 4th September, 3 pm.

"Windows 10 is coming – with new capabilities and experiences for consumers and businesses," said Jens Heithecker, IFA Executive Director. "We are excited to see Microsoft take the keynote stage at IFA to give us a glimpse at how its partners plan to incorporate that future into the devices we rely on for work, home and play."

The devices demonstrated by Microsoft will include tablets, 2-in-1s, premium notebooks, gaming devices and all-in-ones. Why no mention of smartphones or Lumias? Windows Central notes that last year saw Microsoft launch the Lumia 730/735 and Lumia 830 in Berlin at a dedicated mobile press conference. Thus new Lumia devices should get their own press conference to concentrate IFA attendees' focus on the mobile range.

HEXUS Forums :: 18 Comments

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Posted by excalibur2 - Tue 14 Jul 2015 10:40
H'mm well fair enough why not but I remember when win 3.1 (or was it Xp) was launched at Olympia in London and was pack with people interested in windows..after a year or so no one bother to go.
Posted by Corky34 - Tue 14 Jul 2015 11:14
They would have to give me that $10 million to use Windows 10, there's far to many privacy concerns along with not knowing what they plan to do after providing free updates for the “life time of the device”, that's now suspected to mean only 2 years of free updates.
Posted by Saracen - Tue 14 Jul 2015 11:58
Corky34
They would have to give me that $10 million to use Windows 10, there's far to many privacy concerns along with not knowing what they plan to do after providing free updates for the “life time of the device”, that's now suspected to mean only 2 years of free updates.

That's more or less where I am. I've currently got more questions than answers and, short of getting acceptable (to me) answers, I'd need that kind of inducement, too.
Posted by edzieba - Tue 14 Jul 2015 12:26
The conservative estimate would be "however long your Windows 7 or 8 license (whichever you upgraded from) would have lasted for support. i.e. Windows 7 sunsets January 14, 2020 and Windows 8 January 10, 2023.

Privacy concerns are pretty much identical to Windows 8: disable Bing integration if you want, or don't use a Microsoft Account at all if you're uber-paranoid.

Microsoft subsists on Enterprise use. If they do anything that could even tangentially be though of as a data loss risk (that cannot be trivially and reliably disabled) then they isntantly shoot themselves in the foot.
Posted by Corky34 - Tue 14 Jul 2015 13:14
After 30 days (afaik) the license of the old operating system is transferred to the new which means that it will become invalid, in effect replacing your previous license, going on an article I read on Forbes the free upgrades for the “life time of the device” could be 2 years for home editions, and 4 for pro editions.

Yes the privacy concerns are similar to Windows 8 but they ain't the same, for one Windows 8 didn't have Cortana that must have the location services (tracks current location and location history) enabled to work along with the speech and input personalization service (sends your speech data to Microsoft). As not many people used Windows 8 IDK if it also sent your location to Microsoft when you powered up your device, or if it generated a unique advertising ID for each user, if it collected information about your contacts including names and nicknames, recorded your website history, or shared your WiFi password.

Microsoft does indeed subsists on Enterprise use, that's why there's two editions (Home, Pro) with distinctly different approaches to how those customers are treated.

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