Sony claims its SF-G series are the world's fastest SD cards

by Mark Tyson on 23 February 2017, 13:31

Tags: Sony (NYSE:SNE)

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Sony has announced that it will shortly release "the world's fastest SD card". The new Sony SF-G series of SD cards will offer read speeds of up to 300MB/s and write speeds of up to 299MB/s. Designed for pro photographers and videographers these UHS-II SD XC cards will be made available in capacities of 32GB, 64GB and 128GB.

"As the continuous shooting of higher-resolution images and adoption of 4K video with DSLR and mirrorless cameras increases, the inherent need for larger, faster and more dependable cards becomes apparent," said Viviano Cantu, VP of Product Marketing at Sony Americas. These demands are met by the new SF-G series, asserts Cantu.

To work at their peak rated speeds Sony leverages a "unique firmware" which facilitates the fast R/W speeds and contributes to shorter buffer clearing times. An algorithm in the firmware prevents data writing slowdown when partaking in high speed continuous shooting, says the firm.

Sony's new cards aren't just fast, they are said to be reliable and durable with water proof and anti-static capabilities. If you do have trouble with damaged or accidentally deleted recorded images and video, Sony supplies free File Rescue software which can smartly recover media in formats which include RAW images and 4K XAVC-S video files.

The Sony SF-G series of memory cards will be available to purchase from spring. At the same time Sony will be releasing the MRW-S1 SD card reader, supporting UHS-II. This PC accessory will need to connect via a USB3.1 Gen1 port to fulfil its transfer speed potential. Pricing is yet to be confirmed.

HEXUS Forums :: 4 Comments

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Posted by excalibur1814 - Thu 23 Feb 2017 13:49
“”As the continuous shooting of higher-resolution images and adoption of 4K video with DSLR and mirrorless cameras increases, the inherent need for larger, faster and more dependable cards becomes apparent,"

In realistic terms: (Pick one)
-No-one is buying our cards so we're going to skip ahead
-Sales are falling so we're skipping ahead and making you pay more $$$$$
-Sales are stagnant so we're releasing the next step that's been planned for two years

Sick of companies milking people.
Posted by excalibur1814 - Thu 23 Feb 2017 13:50
P.s. I magically expect, over the following days, for the other card makers to ‘magically’ announce their versions. Seriously… When are consumers going to wake up and smell the bull? These cards could have been released ages ago.
Posted by Percy1983 - Thu 23 Feb 2017 15:44
Will stick with my lexar professional cards for now cost me £24.99 for 64gb, they don't slow my cameras and copying at 150MB/s is certainly fast enough after a job, saying that my 95MB/s cards don't cause frustration if I end up using them.
Posted by Dashers - Fri 24 Feb 2017 10:50
excalibur1814
“”As the continuous shooting of higher-resolution images and adoption of 4K video with DSLR and mirrorless cameras increases, the inherent need for larger, faster and more dependable cards becomes apparent,"

In realistic terms: (Pick one)
-No-one is buying our cards so we're going to skip ahead
-Sales are falling so we're skipping ahead and making you pay more $$$$$
-Sales are stagnant so we're releasing the next step that's been planned for two years

Sick of companies milking people.

Oh yes, heaven forbid technologies release new improved tech to us. Lets all stick with Class 2 SD Cards because excalibur isn't in a rush to write his files.