Excellence in engineering
Nintendo has picked up an Emmy for the second year running from the National Academy of Television Arts & Sciences.Last year, Nintendo won the honour for its invention of the plus-shaped D-pad, which changed how people interact with their video games. This year, however, both the Wii and DS have been honoured, with the Wii being lauded for excellence in engineering creativity and its innovative motion-sensing controls, which have attracted a broad range of nontraditional gamers and veteran players alike.
The award also recognised Nintendo DS for its pioneering touch-screen control scheme and distinctive dual-screen display, both of which helped to make it the nation's top-selling game system of 2007.
Presented in Las Vegas at the annual Technological & Engineering Emmy Awards on Jan. 7, these latest honors set the stage for even more exciting control innovations from Nintendo in 2008. A forthcoming Mario Kart racing game for Wii will be packaged with a wireless Wii Wheel, while the hotly anticipated Wii Fit will keep players more active than ever with the extraordinary Wii Balance Board.
"The pioneering interfaces for Wii and Nintendo DS reflect our long tradition of seeking new ways to enhance the gaming experience for users at every level," said Don James, Nintendo of America's executive vice president of operations. "We're grateful for this award and thank the academy for honoring us a second time."
