Humble Bundle adds THQ product line-up

by Alistair Lowe on 30 November 2012, 12:15

Tags: THQ (NASDAQ:THQI)

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Humble Bundle was a concept started by Jeff Rosen from Wolfire Games. Bundles of what have traditionally been Indie games are placed on the Humble Bundle website, where punters may offer anything above $1 to purchase and download the game bundles legally.

It's up to the buyer just how much of their figure they assign to the game's publisher, Humble Bundle itself or a charity, on behalf of the gaming community. This plays on the concept that art-work is subjective and that a person may value it differently depending on their preference and financial status. The idea behind charitable donations is to boost the profile and general image of the industry.

Of course, these factors alone don't make a successful business and so, time-limited bundles, typically for sale during a two-week period, help to proliferate sales via word-of-mouth, by adding a level of urgency to what could be a potential deal for sharing with others.

Typically, games on offer are DRM-free, another selling point behind the site, though some feature activation keys for online participation. We suspect this may be the case with the site's latest bundle, as it now consists of a line-up of AAA THQ games.

In the bundle you will find:

  • Darksiders
  • Metro 2033
  • Red Faction - Armageddon
  • Company of Heros
  • Company of Heros - Opposing Fronts
  • Company of Heros - Tales of Valor
AND breaking from trend, currently requiring a minimum $5.72 (the average donation):
  • Saint Row - The Third
Quite the deal, we think, and it'll be mighty interesting to see what new deals emerge on Humble Bundle in the future. If you're wondering just how successful this approach to games sales is, well, in the first five hours this bundle has been on offer it sold 180,000 copies, raising over $1 million in revenue.



HEXUS Forums :: 4 Comments

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I love these guys.

I've got more games than I can play thanks to them and Steam.
Great bundle
Amazing bundle good on THQ
The Humble Bundle selling a bundle that isn't multi platform or indie sounds like a change for the worse.